Molly Norris Walker - Head of Design at InfluxData - Smash Growth Goals with Design Experimentation
Molly Norris Walker is Head of Design & User Research at InfluxData. Today we’re talking about how to smash your growth targets through design experimentation. A big part of Molly’s role is scaling design experimentation for a better UX to support growth, which is something Molly calls Growth Design. Molly not only practices this on a day-to-day basis within the world of B2B SaaS but she is also author of Design-Driven Growth: Strategy & Case Studies For Product Shapers. In this episode, Molly discusses: - Why growth design is super important in B2B - The relationship between growth design and product-led growth - A 5-step framework for implementing growth design - How you can design growth loops into your SaaS business model - A growth design AB-Test challenge Links InfluxData >> https://www.influxdata.com/ Design-Driven Growth: https://www.design-driven-growth.com/ Design-Driven Growth: Strategy & Case Studies For Product Shapers >> https://www.amazon.com/UX-Design-Growth-optimize-conversion-ebook/dp/B07BYX1GY8 Lex Roman on Medium >> https://medium.com/@calexity GrowthDesigners.Co >> https://growthdesigners.co/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward