Nir Eyal Interview
Indestractable - Firstly, I can't tell you how many times I've had to check how to spell that...in fact, I'm just going to check it again. Yeah, that's right. Secondly, this is a really interesting chat with a double New York Times best selling author, Nir Eyal. Nir's first book 'Hooked' lifted the lid on how Silicon Valley exploits our habitual nature to get us 'Hooked' (to be fair, the clue is in the title) on their products, services and apps. Nir's second books is 'Indestractable' and it is, sort of, the flip side of the coin. It expands on the 'Hook Model' from Hooked, and looks at things from the perspective of how to avoid getting hooked to start with. Expect some really practical tips, but also some really deep thinking and questions. Let's cut to the chase. Why don't you do what you say you are going to do? Want to find out? Then listen to this....