Insider interview: Jo Liddiard, Marketing Director of Headline Books

On this The Happy Author podcast episode, Dorothy speaks to Marketing Director of Headline Books, Jo Liddiard. Jo has worked at Headline for many years and has most recently been working with Dorothy on her book, All My Lies Are True. Jo explains that marketing isn’t simply advertising and how she works with authors to try to get books into the hands of as many people as possible.  Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The Happy Author is the podcast from multi-award-winning bestselling author Dorothy Koomson. Talking to people from all parts of the publishing industry as well as sharing her own story and insider secrets, Dorothy reveals what really goes on behind the scenes in the book world. Are you an aspiring author trying to get published, or do you just love everything about books? Then The Happy Author is the podcast for you.  Hosted on Acast. See acast.com/privacy for more information.