Navigating the Marketing Maze - Grant Johnson - Hard Corps Marketing Show - Episode # 363
Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professionals. He discusses the importance of continually learning, improving, taking risks, setting intentional paths, and making strategic decisions. He also outlines some common marketing challenges such as business development, industry competition, pipeline development, and attribution, and the essential mindset to approach them. Grant recommends investing in areas that interest you, building your network with mentors, and peers who can guide you, and seeking 360-degree feedback to grow and learn as a marketer.Connect with Grant:LinkedIn: https://www.linkedin.com/in/grantejohnson Billtrust (Website): https://www.billtrust.com CMO Collaborative (Website): https://www.cmocollaborative.com CMO Mentor (Website): https://cmomentor.com Blog Post: https://cmomentor.com/2023/04/04/speed-the-path-to-cmo Twitter: https://twitter.com/grantejohnson1 Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/vJ5T7llA24oHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/