Rethinking the Marketing Funnel - Liam Bartholomew - Hard Corps Marketing Show - Episode # 357
Presenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the roots and limitations of the conventional marketing funnel, and explores the transition from a rigid marketing funnel to a more adaptable approach.Connect with Liam:LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83 Website: https://www.cognism.com The Loop Podcast: https://the-loop.captivate.fm/episodes Cognism Podcasts: https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts Shoutouts:Exit Five (Community for B2B Marketers): https://www.exitfive.com Refine Labs - The Vault: https://vault.refinelabs.com Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/k0YS9VPG4yQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/