Episode 84: Arno Ham, CPO at Sana Commerce (ERP First eCommerce)

Send us a text Arno Ham has been at Sana Commerce for over 17 years and has seen the evolution of B2B eCommerce firsthand. Sana Commerce has developed into a robust B2B eCommerce provider for distributors, brands, and manufacturers looking to sell online that use Microsoft Dynamics or SAP. They have an ERP-first approach that allows them to use all the ERP data in real-time on the frontend of the eCommerce store, which is critical for B2B eCommerce.

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This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.