Onboarding B2B Customers To eCommerce With Head of B2B Marketing At BigCommerce Fiona Norton

Send us a text Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively accelerating their B2B roadmap due to so much demand for their product and acquired two companies, BundleB2B and QuoteNinja, B2B apps on their marketplace to speed up the process. Fiona has done market research showing that the number one problem facing B2B is actually onboarding their customers to use eCommerce. Building it is simply not enough. Sales teams and customer ser...

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This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.