133. Understanding Consumerism and Why People Buy
There’s a ton of dialogue around the idea that people need to trust you for years and you need to nurture customers over time before they’ll buy big packages from you, whether that’s coaching, personal training, beauty treatments, or anything else. However, my three guests this week are living proof that that isn’t true, and you can sell anything you want to, as long as you understand how people actually make purchasing decisions. Tune in this week as we mine out what I’m doing over here at Hell Yes, and how you can apply the same principles in your own business. I’m sitting down with Jessica Hundley, Ashlee Brown, and Jess McKinley Uyeno: three entrepreneurs with totally different businesses but similar big goals. Get full show notes and more information here: https://www.hellyescoachingonline.com/133