Episode 3: Carl Jones, Creative Director & Senior Lecturer at the University of Westminster

How important are insights in triggering great creative ideas? Neil, our CEO and ‘semi-retired planner’, speaks to Carl Jones, an award-winning creative director, about the role insights play in behaviour changing ideas. Consumer insights come from a more people-focused model of marketing and advertising and have the potential to change behaviours for mutual benefit. Tune in to find out how brands and businesses can avoid vanilla insights, and top tips on insights that make a difference.

Om Podcasten

What is The HeyHuman Podcast? The format is simple – we invite a series of guests from around the world to explore some compelling, complex, ambitious, and unusual ideas. Those that focus on behaviours have been proven to work better. ‘Behaviour Changing Ideas’ need an understanding of humans and of what motivates them and at HeyHuman this is what we believe in. Successful ideas and campaigns also need a bit of luck and a healthy sense of humour along the way, so there will be a bit of that too. Join our CEO, Neil Davidson, in the sometimes funny, sometimes more serious pursuit of mastering what makes communications connect.