Episode 5 - Pip Landers, Head of Advertising & Brand Research at Mandarin Oriental Hotel Group

A lot has changed since 1998. A time before smartphones, social media, fintech, Uber, Google, Amazon, Spotify or kale. The ways in which we choose to communicate, travel, work, bank, socialise and shop are all radically different to when we were partying like it was actually 1999. Throw in population shifts, recessions, Donald Trump and a global pandemic, and it’s amazing to think how anything could still be the same now, let alone an advertising campaign. How then, have Mandarin Orien...

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What is The HeyHuman Podcast? The format is simple – we invite a series of guests from around the world to explore some compelling, complex, ambitious, and unusual ideas. Those that focus on behaviours have been proven to work better. ‘Behaviour Changing Ideas’ need an understanding of humans and of what motivates them and at HeyHuman this is what we believe in. Successful ideas and campaigns also need a bit of luck and a healthy sense of humour along the way, so there will be a bit of that too. Join our CEO, Neil Davidson, in the sometimes funny, sometimes more serious pursuit of mastering what makes communications connect.