Brian “MR. BIG” Littlefield - Chief Product Officer for JOCKO FUEL also known as “THE MAD SCIENTIST” Behind Supplement Industry Disruptor JOCKO FUEL. Inspirational story of belief levels, trust, teamw
Brian Littlefield is a Jiu-Jitsu practitioner, a science nerd, and the co-founder and Chief Product Officer of Jocko Fuel, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink.In this episode, you’ll hear from Brian Littlefield on;(00:17:53) Clean ingredients. Brian talks about his company’s decision to put people before profits and create formulas that contain only the cleanest and most effective ingredients, such as monk fruit, a natural sweetener that promotes healthy aging, and krill oil, which helps with joint health.(00:33:05) Great-tasting greens. We discuss the common aversion to eating green vegetables, and Brian explains how he came up with the formula for ‘the best-tasting greens on the market.’ As the creator of Jocko GREENS, he’s proud to have made a green supplement product that is so healthy and delicious that people actually look forward to eating it.(00:40:41) Healthy, high-performance energy drinks. Brian reveals the list of brain-boosting nootropic ingredients, such as theobromine, theanine, and acetyl-L-carnitine, that go into the Jocko GO energy drink. (00:56:55) The joy of Jiu-Jitsu. Brian opens up about his love of Jiu-Jitsu, which has consistently pushed him past his comfort zone, challenged his brain, and changed the way he handles difficult situations.(01:06:32) His recipe for success. According to Brian, one of the most effective ways to succeed and grow as a person is to surround yourself with high-performers and push yourself every single day to keep up with them.