Automagic Customization: Personalizing the Regional School Website Experience

Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience? Kyle Pucko, Owner of Geofli, tells us how colleges and universities can harness this exciting tech to enhance personalization on their websites. Join us as we discuss: - Why personalization in school websites matters (4:38) - Use cases for geocaching landing pages by region (15:52 - The future of online customization after third-party cookies (22:06) Check out these resources we mentioned during the podcast: - Kyle Pucko - Geofli - kyle@geofli.com To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.  

Om Podcasten

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.