Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one of our interview with Faton Sopa, Cofounder and CEO of Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content. Join us as we discuss: - The sub-disciplines of search engine marketing (4:50) - Establishing authority in your website’s content (15:20)  - If gated content is appropriate in the conversion funnel (23:21) Check out these resources we mentioned during the podcast: - Faton Sopa -Manaferra To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.  

Om Podcasten

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.