Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus

Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students. Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over. Join us as we discuss: Missed personalization opportunities in lead conversions (8:34) Three top information priorities for school website homepages (12:21) Why everyone needs to follow up on self-reported data (25:24)   Check out these resources we mentioned during the podcast: Bob Johnson, Ph. D.  Bob Johnson Consulting, LLC  Terminalfour  Funnelback  My Intuition Calculator   To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Om Podcasten

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.