Empathic Storytelling: Identifying Appropriate Content for Your Audience
In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling. Cutler Andrews , Senior Associate Vice President for Engagement, Communications, and Marketing at Emory University , shares how his team elevates Emory’s brand through impactful content. Join us as we discuss: Making digestible marketing content for your target audience (3:37) Redirecting focus to alumni affinity groups (19:20) Challenging assumptions and engaging communities through DEI (27:03) Check out these resources we mentioned during the podcast: Cutler Andrews cutler.andrews@emory.edu Emory University To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.