Multi-Generational Marketing: Customizing Your Value Proposition

As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes. Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed. Join us as we discuss: Incorporating corporate culture into higher ed operations (6:33) Multi-generational marketing for traditional students (26:04) Why the ability to connect is greater than perfection (35:33)   Check out these resources we mentioned during the podcast: jennifermcchord@asbury.edu  Jennifer McChord  Asbury University   To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Om Podcasten

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.