Purpose Driven Marketing Through Brand Storytelling
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support services in the post-secondary education sector, including work with their key client, Grand Canyon University. Chad oversees everything encompassing strategic work including creative vision, creative development and consumer research to dynamic media plans and multi-platform initiatives. In this episode, Chad breaks down purpose-driven branding, marketing, and storytelling and why it is important in higher education marketing. Join us as we discuss: The definition of purpose driver marketing and what it means to Chad The importance of aligning the DNA of your brand with your students’ values The importance of authentic storytelling in marketing GCE Agency Vimeo showcase: https://vimeo.com/showcase/gceadagency