The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University of St. Thomas , talks to us about the DEI Viewfinder: an incredible tool that helps empower inclusion at every level of higher education. Join us as we discuss: The DEI Viewfinder’s function and purpose (2:13) How the Viewfinder influenced St. Thomas’s marketing approach (12:10) Advancements in hiring practices and class diversity (19:18) Check out these resources we mentioned during the podcast: Katie Jensen katie.jensen@stthomas.edu University of St. Thomas Inclusive Marketing & Communications: A Practical Approach To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Om Podcasten

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.