S4E16: April McDaniel – Being Real With Yourself

April McDaniel, Founder of woman-owned and minority-led, Crown + Conquer, came to the Process to do the deep work she knew she was ready for. In this conversation with Drew, April speaks candidly about needing to be honest with herself. She touches on this many times. What brought April to the Process? April shares that she saw she had a pattern of being cold when relating with others. She felt closed off and wanted to do something that would help to open her up again. Being 'cold' with others is often a pattern learned in childhood that helps us feel safe and secure. In the Process, April learned a lot about trauma and witnessed how each everyone has work to do to heal. As a result of her work there, the Process helped her find empathy for herself and for others. April chose to be more vulnerable at work as a way to integrate her Process experience. She shares that showing vulnerability, especially in the Black community, is viewed as weak. April showed her strength by being vulnerable and says it was well-received. More about April McDaniel: April McDaniel is the owner and founder of Crown + Conquer, a trailblazing agency partner to global brands with a current client roster that includes Spotify, Amazon Studios, and Google. Woman-owned and minority-led, Crown + Conquer has quickly and quietly made a name for itself, scaling rapidly in just five short years to 32 employees plus numerous freelancers. April’s team at Crown + Conquer is unapologetically authentic. They push brands outside their comfort zone, connecting brand truths with human truths to bring them to life and forge real connections with consumers. April began her career at Strategic Group. While there, she worked directly for Jason Strauss and Noah Tepperberg as they built the company into one of the most powerful brands in hospitality. With an innate ability to find the through-line that resonates with audiences, April drove event strategy for clients including Nike, Coca Cola, and Sprite; executed pioneering brand collaborations including Hennessy Artistry and Heineken Red Star; and played a key role in the grand openings of Las Vegas Tao, Tao Beach, LAVO, and Marquee Nightclub & Day Club at the Cosmopolitan. Subsequently, she led the nationwide expansion of Game Seven as Director of Operations. April also served as point person for influencer and experiential strategy on the Beats by Dre account. April is fiercely private and passionate about giving back. Recently, she launched the Chase the Crown Business Summit. Through the summit, small businesses and innovative brands have the opportunity to win seed money and gain unparalleled exposure. April lives in Southern California with her two sons. She earned her BA from Temple University. Find out more about April on Instagram. Learn more about Crown and Conquer here and on Instagram. HOFFMAN PROCESS TERMINOLOGY: Awareness Hell: In awareness hell, we know we are aware of our patterns and the things we do we wish we didn’t do, but we are still unable to change. We understand but feel stuck in this place of hell even though our awareness keeps expanding.  To get out of awareness hell, our work to grow and transform must include three additional steps for change to take place. These three steps are Expression, Compassion, and New Ways of Being. All four make up the Cycle of Transformation. As mentioned in this episode: Trauma: In the Process, you learn about trauma as you do the work to heal the pain of the past. If you'd like to hear more, listen to this in-depth podcast episode with Cynthia Merchant on Trauma and the Process of Healing. Cynthia was a Hoffman teacher for twenty years.   Discover if the Process is right for you. How to share the Process with loved ones. Subscribe on Apple/iTunes  

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Love’s everyday radius is an inspiring collection of conversations with graduates of the Hoffman Process and those impacted by their ripple of change. Our aim is to highlight how the Process enhances reciprocity, gratitude, and responsibility toward the whole. The Hoffman Process is about more than individuals healing themselves. When you change yourself from within, your actions change and you become an integral part of the healing of the world through your own “everyday radius.” Podcast Host: Drew Horning | Sound Engineer: Walt Hubis | Executive Producer: Julie Daley | Podcast Music: Radius of Spirit by Walt Hubis. The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967 is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Hoffman Process will help you become conscious of and disconnected from negative patterns of thought and behaviors on an emotional, intellectual, physical, and spiritual level in order to make significant positive changes in your life. You will learn to remove habitual ways of thinking and behaving, align with your authentic self, and respond to situations in your life from a place of conscious choice. The Hoffman Institute Foundation is a not-for-profit organization dedicated to transformative adult education, spiritual growth, and the personal dimensions of leadership. We serve a diverse population from all walks of life, including business professionals, stay-at-home parents, therapists, students, tradespeople, and those seeking clarity in all aspects of their lives.