342: Know, Like & Trust Factor with Erica Castner

Developing your Know, Like and Trust Factor to help you increase your impact and influence, and grow your small business, with Erica Castner. Erica is a business owner, brand strategist, podcast host, and community builder. She helps business owners & leaders elevate their impact and influence with their ideal clients and teams. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Om Podcasten

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.