Hitting the Right Emotional Tone with Ad Storytelling

Today’s episode features Vera Sidlova, Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative solutions portfolio.Vera discussed how Affectiva’s advanced facial coding technology is integrated into Kantar’s methodology for ad testing to pr...

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What if technology could understand people in the same way that people understand one another? Tune in as Affectiva, the pioneer of Emotion AI, endeavors to humanize technology as a new Smart Eye Company. The Human-Centric AI podcast dissects how we can put the human before the artificial as AI manifests in our daily lives, with insights from the world’s top thinkers in automotive, market research, aviation, robotics, education, academia and beyond.