Why Creativity and Emotions in Advertising Matter More than Ever
Today’s episode features Affectiva CEO Dr. Rana el Kaliouby interviewing Daren Poole, Global Head of Creative, Insights Division at Kantar. With ever-changing government responses to the global pandemic, people’s attitudes towards COVID-19 are in flux. It’s difficult for brands to determine the right messages and creatives that are authentic, empathetic and thoughtful. On top of that, budgets have been slashed. Brands are being forced to reflect and evolve: going dark is not an option, b...