Maarten Hoekstra on Ethics: 'Making the Good doable'

How can we make it easier for people to do the right thing? My guest on this episode, Maarten Hoekstra, is fascinated by this challenge of "making the good, doable". Maarten is Co-Chair of the Behaviour & Culture Roundtable of the Dutch Asociation of Compliance Officers (VCO). For more on that (🇳🇱) 👉https://www.vco.nl/kennistafels/gedrag-cultuurI've known Maarten for a few years and he is one of the most innovative and thought-provoking people I've come across dealing with Human Risk-related matters. In our discussion, we explore what 'doing the right thing' means and how we can build frameworks that empower people to do that, rather than try to force rules on them that might not be applicable or might have unintended consequences.During our discussion we explore:The 🇳🇱tradition of Zwarte Piet, or 'Black Pete' which is explained in this National Geographic article 👉https://www.nationalgeographic.com/history/article/black-pete-christmas-zwarte-piet-dutchThe ethics of autonomous vehicles which is explored in this Nature article 👉https://www.nature.com/articles/d41586-018-07135-0The episode of this podcast featuring Dr Roger Dooley on Friction 👉https://www.spreaker.com/episode/21190498To watch Maarten's video exploring his Broccoli Method, which I reference in the introduction 👉 https://youtu.be/DVnihb9iOiM

Om Podcasten

People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.