Matt Edwards on Creative Risk & Marketing

On this episode, I speak to Matt Edwards an expert in marketing. Matt has over 25 years of experience in the industry, having begun his career as a graduate at Saatchi & Saatchi and then becoming CEO of Creative Agency WCRS. He now advises clients on getting a better return for their marketing investment. Matt's website is https://mattedwardsconsulting.com/ and you can find him here on LinkedIn: https://www.linkedin.com/in/mattedwardsconsulting/

Om Podcasten

People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.