Paul Craven & Rory Sutherland on Magic & Alchemy

What do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy. Links that are relevant to the show:Paul Craven - https://www.paulcraven.com/Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528The Walton Ten Foot Rule - https://www.walmartmuseum.com/content/walmartmuseum/en_us/timeline/decades/1980/artifact/2648.html#:~:text=The%2010%2Dfoot%20Rule%20is,if%20I%20can%20help%20them.%E2%80%9DDeirdre McCloskey on 'Sweet Talk' - https://www.deirdremccloskey.com/docs/humanomics.pdfAn interview with Kumal Gahotra of Ford where he talks about the emotions involved in customer's car purchasing decisions: https://s23.q4cdn.com/799033206/files/doc_events/archive/Ford-2019-JPM-Auto-Conference-Transcript.pdfAn article on FAB - Features, Advantages & Benefits - https://www.scottyschindler.com/selling-with-fab-features-advantages-and-benefits/The David Ogilvy advertisement for Rolls Royce that references the noise the clock makes: https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/The Chanson de Roland - https://en.wikipedia.org/wiki/The_Song_of_RolandJean-Paul Sartre - https://en.wikipedia.org/wiki/Jean-Paul_SartreThe Theatre of the Absurd - https://en.wikipedia.org/wiki/Theatre_of_the_absurd

Franz Kafka - https://en.wikipedia.org/wiki/KafkaTristan Harris' article on how technology is hijacking our minds - https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3Morgan Housel's book The Psychology of Money - https://www.google.co.uk/books/edition/The_Psychology_of_Money/5HrrDwAAQBAJ?hl=en&gbpv=0A video demonstrating Tesla's Dog Mode -

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People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.