Professor Robert Frank on Behavioral Contagion - why we're so easily influenced by others

On this episode, I speak to Professor Robert Frank, the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. In his new book Under The Influence, he explores how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. By understanding how our behaviour is contagious, we can find ways to solve some of the biggest issues facing our society. For more on Robert's book: https://press.princeton.edu/books/hardcover/9780691193083/under-the-influenceRobert on Twitter: https://twitter.com/econnaturalistRobert's Faculty Page: https://www.johnson.cornell.edu/faculty-research/faculty/rhf3/

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People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.