Steve Martin & Joe Marks on Messengers

On this episode, I speak with Steve Martin and Joe Marks, the authors of a book called Messengers: Who We Listen To, Who We Don't and Why. For more on the book, to see videos of key concepts it contains and to take a test to see what kind of Messenger you are, visit the website: https://www.messengersthebook.com/On the show, we talk about Robert Cialdini. You can find out more about him here: https://www.influenceatwork.com/

Om Podcasten

People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.