Taylor Edwards on Selling Compliance

What can Compliance learn from Sales? On the face of it, they're very different things: sales is about persuading customers to buy a service or product, whereas Compliance is about telling employees what to do or not do. Yet, perhaps surprisingly, there are lots of lessons for Compliance from the sales process.If we want to mitigate human risk, then we’ll be more effective if we can borrow ideas from other disciplines that also involve influencing human decision-making.My guest on this episode, Taylor Edwards, works in sales for The Broadcat, a Compliance design company. When he joined the company earlier this year, Taylor needed to learn about Compliance because that's who the company's customers are. And in doing so, he discovered that while Sales and Compliance might seem like different disciplines, there is much that they have in common.You can find out more about Taylor on LinkedIn where he regularly shares insights:https://www.linkedin.com/in/tayloredwards90/For more on Broadcat, visit www.thebroadcat.comYou’ll find them on social media:https://www.linkedin.com/company/broadcat/https://twitter.com/TheBroadcatDo listen to the previous episodes of the show featuring Ricardo Pellafone, the founder of Broadcat here:https://www.humanriskpodcast.com/ricardo-pellafone-on-why-compliance/https://www.humanriskpodcast.com/ricardo-pellafone-on-the-challenges/

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People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.