Chui Chui Tan: Cultural Strategist and UX Consultant: Innovation grounded in culture, historical context and a holistic approach

In today’s episode, we talk to Chui Chui about her career path, which she had to pave herself in the absence of a structured frame. From mechanical engineering to acculturalisation of products, she shares how she came along her methods and principles of work as well as how they have helped her shape projects and lead cross-functional teams.

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If you want to understand how social scientists’ study human behaviour, how industry innovates or want to know more about how they can successfully work together and enhance each other, then you have come to the right place! Join our hosts as they engage with anthropologists, other researchers and industry specialists from all over the world. The discussions will be about their specific work in understanding people and how they apply that understanding to advance industry, scholarship and/or larger societal goals. Whether you are a professional working in business and/or academia, still doing your studies or just simply interested in this topic, thank you for being here, and we hope you enjoy it!