IAB UK: 2024 in Review

As the credits begin to roll on 2024, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year on the podcast. From the UK’s retail media market being on track to break the £1bn mark in 2025 to what shifting to a low-cookie future has meant in practice, our CMO James Chandler gets into it all with a swot team of IAB experts – namely Kristie Naha-Biswas (Head of Insight), Tom Stevens (Director of Marketing) and Sophia Haynes (Director of Transformation).Expect standout highlights from a jam-packed year of events, fresh takes on sustainability and inclusion, and a look ahead at what’s on the horizon for 2025. Plus, now that the legislation is in place, the ASA and CAP can move forward with finalising guidance for the industry, which will need to be signed off by the Government and Ofcom. We will be hosting a member-only briefing in mid-January to lay out where everything is at and what members need to be doing. Sign up via our site now.Book Leadership Summit 2025 now: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.