Retailers as media giants, LIVE from The Last Thursday Club

This week on The IAB UK Podcast, we’re bringing you a live recording from January’s Last Thursday Club, where we focused on the rising influence of retailers as media giants. Hosted by our CMO, James Chandler, this insightful discussion delves into how retail platforms are evolving into major media players and what this means for brands, retailers and the broader advertising landscape.Joining James are Katie Streeter Hurle, Chief Strategy Officer at SMG, Tim Abraham from The Trade Desk, Lee Roberts from Tesco Media and Insight Platform and Amo Aujla-Tse from Publicis. Together, they tackle the challenges retailers face in competing with traditional media giants, the shifting dynamics of consumer behaviour and the complexities surrounding data, measurement, and regulation. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.