Sport, Fandom and the Anatomy of Hype, with Amazon Ads

Kicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO James Chandler chats all things live sport and fandom with John Paul James, Amazon Ads’ Senior GTM Strategy Lead for Live Sports in Europe. Talking about Amazon Ads & Twitch Ads' global study on fan culture, Anatomy of Hype, the conversation delves into how fandom is more than just a hobby, how different types of fans are motivated in different ways, and of course how brands can seamlessly and genuinely insert themselves into these deep communities of fans and followers.With live sports properties including Premier League, Summer Nations Series and UEFA Champions League, expect more on this topic and much more by signing up to Amazon Ads' Upfront on Wednesday 27 September here. https://www.amazonadvertisingevents.com/upfronts2023?promo=AmazonAdsIABAnd read 'Anatomy of Hype' in detail here: https://advertising.amazon.com/en-gb/library/guides/global-research-on-fans-and-fan-engagementAnd explore all Digital Upfronts, including events from Uber, BBC Studios, LADbible Group, YouTube and Snap Inc., here: https://www.iabuk.com/digital-upfronts-2023 Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.