Stay Engaged 2021: 'What first-party data means for the return of travel' with Tripadvisor

In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic as the team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.