The IAB UK Podcast: Policy and Brand Safety, in partnership with TikTok

Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. We’ve already covered measurement and creative performance, which means today’s episode is focused on policy and brand safety. Joining James in the studio is TikTok’s Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data. Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQThat’s it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.