6 things that SEOs need to know about growth planning - with Ken Marshall
What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial