7 Tips for PPC & SEO Agencies to Work Together - with Jay Ratkowski

How can you become more effective at SEO by working more closely with PPC? In this episode, Jay will share seven tips to help SEO and PPC to work together. The tips are: 1. Not viewing each other as competitors 2. Common goals and taking credit for brand revenue 3. Using SEO to reduce PPC costs 4. Using PPC to test an SEO Strategy 5. Landing page development 6. Using dynamic search campaigns to find keyword ideas 7. Keyword level SERP features from your rank tracking tool For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.