How to build a content strategy in 4 easy steps - with Kelly Johnstone

What does a successful content strategy look like in 2024? That's up for discussion today, as Kelly Johnstone takes her decade of experience to reveal the four easy steps to building a content strategy that is loved by search engines, engages your target audience, and sees your conversion rate skyrocket.

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Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.