In Search SEO 87: Is Amazon Targeting SMBs with Search Ads?

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs: * How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways * What Amazon's paid search strategy implies about the overall direction of the platform * How Amazon's use of search ads might impact competitor's ad budgets negatively Resources: Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/ Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jason Dodge, Founder of Black Truck Media https://twitter.com/dodgejd https://www.linkedin.com/in/dodgejd/ https://blacktruckmedia.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Om Podcasten

Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.