022: Spark! Social marketing for schools

In this episode, I explore how social marketing, the application of commercial marketing techniques to influence behaviours in ways which benefit communities of people, can give us a different perspective on our work in independent schools. Specifically, I outline how this might be applied to the area of alumni relations and fundraising within education. Based on the quantitative and qualitative research I undertook for my MBA, this episode explores fresh ideas that schools and universities c...

Om Podcasten

Leading an independent school can be incredibly demanding, leaving little time or energy to identify the right priorities and see the bigger picture clearly. But with the right guidance it is possible to flourish as a leader, and make a meaningful difference in the world.Join Juliet Corbett, an executive coach and strategy adviser, for actionable tactics and strategies covering everything from fundraising to fees, strategy to leadership. How can private schools secure their future for generations to come amid turbulent times? How can they balance their long heritage with modern business acumen? Listen in for interviews and insights to find out.