070: Your school's unique selling point

In this episode, I discuss USPs (Unique Selling Points) which are features of your school that makes it stand out from the crowd. In such a competitive marketplace, identifying your school's USP is highly beneficial. I start by detailing the key components of a good USP and the pain points that many schools encounter when trying to define theirs. I then discuss the value of USPs and why they are worth pursuing and defining. Finally, I conclude by sharing how you can find your school's US...

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Leading an independent school can be incredibly demanding, leaving little time or energy to identify the right priorities and see the bigger picture clearly. But with the right guidance it is possible to flourish as a leader, and make a meaningful difference in the world.Join Juliet Corbett, an executive coach and strategy adviser, for actionable tactics and strategies covering everything from fundraising to fees, strategy to leadership. How can private schools secure their future for generations to come amid turbulent times? How can they balance their long heritage with modern business acumen? Listen in for interviews and insights to find out.