The life and death spirals of social networks

Meta's new social media platform, Threads, had a rocket-like start when it launched a month ago as a challenger to X (formerly known as Twitter). But it's far from clear which platform will prove dominant. Today, an expert in online networks walks us through the economics of this social media battle. For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

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A bite-sized show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less.