The monetization of college sports

For some student athletes, taco discounts and even Lamborghini partnerships are becoming a reality. That's because last summer , the NCAA changed a decades-old precedence that banned college sports stars from pursuing lucrative brand deals. How has that decision changed the game a year on?

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A bite-sized show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less.