Coming to America with Cupra CEO Wayne Griffiths
MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.! 0:35 - QOTD - Why aren't Independent Gas Stations adding EV Chargers? 5:19 - About Cupra 8:55 - Introducing Cupra! Success in Europe and Plans for the US. 13:12 - Understanding the US Market and Consumer Preferences. 22:36 - Cupra's Product Strategy and Future Offerings. 25:58 - Volkswagen Group. 31:20 - Cupra's Unique Product Strategy. 34:00 - Understanding the U.S. Market Dynamics. 35:05 - Building Brand Desirability Over Awareness. 39:47 - Lessons from Past Automotive Launches. 44:00 - Flexibility in Powertrain Strategy. 45:00 - Rollout of Electrification. 48:34 - Designing for the Driver Experience. 51:46 - Wayne Griffith: A Journey Through Cars.