The Re-Emergence of Scout Motors with President & CEO Scott Keogh
MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market. 0:08 - The Vision Behind Scout's Revival. 3:36 - Understanding Electric Range Extended Vehicles (EREVs). 8:54 - Market Timing and Consumer Demand for EREV SUVs. 9:11 - Getting a Look at the Scout Traveler & Scout Terra. 12:00 - The Evolution of Scout's Electrification Strategy 13:08 - Technical Considerations of EREVs vs. Pure EVs. 17:55 - Consumer Reception and Market Insights. 19:48 - Multi Platform Approach. 23:10 - Understanding Customer Habits. 27:17 - Understanding Scout Motors' Relationship with Volkswagen. 31:17 - Navigating Complexity in EREVs. 35:15 - The Role of Traditional Manufacturers in EV Transition. 39:34 - User Experience and Community Engagement. 41:11 - Direct To Consumer Sales Approach. 44:07 - Innovative Design Choices in Scout Motors. 51:02 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates. 56:54 - Brand Identity and Market Positioning. 01:00:42 - Future Models and Market Strategy. 01:04:32 - Challenges and Opportunities in the Truck & SUV Market. 01:08:40 - Building an American Brand for the Future.