Content Pillars, the process I use as a social media manager to create them.
With out complaining too much, I’m sick of seeing marketing experts teach CONTENT PILLARS INCORRECTLY 🙄. Like, if you are managing clients and doing 1:1 coaching on this you would like it to be the correct info huh?⠀⠀⠀⠀⠀⠀⠀⠀⠀I think this is WHY there is so much confusion around it. Because one ‘EXPERT’ is saying one thing and another something else.⠀⠀⠀⠀⠀⠀⠀⠀⠀SOO, let me break it down for you.Because man… if I see one more social media manager on INSTAGRAM say that your CONTENT PILLARS are educational, entertaining, inspirational + promotional - I’ll tear my hair out 🥵⠀⠀⠀⠀⠀⠀⠀⠀⠀I’m sorry but I’m over it!⠀⠀⠀⠀⠀⠀⠀⠀⠀Making it look pretty doesn’t make the information CORRECT 🙃 (currently shaking my head as I’m writing this).⠀⠀⠀⠀⠀⠀⠀⠀⠀CONTENT PILLARS are unique to YOUR PAGE.⠀⠀⠀⠀⠀⠀⠀⠀⠀They are NOT general topics, they are what support your entire strategy and are needed for you to then address what I call VALUE, CONNECTION + PROMOTIONAL content.⠀⠀⠀⠀⠀⠀⠀⠀⠀And if you are still confused, comment below + I’ll help you out.⠀⠀⠀⠀⠀⠀⠀⠀⠀P.S This is what happens what you copy other peoples content and don’t create it from own education and experience. You start teaching the WRONG information. Don’t do it ppl! If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: hello@elamazurcreative.com Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message