032: Mapping Out a Successful Holiday Sales Strategy with Strategist and Project Manager Dee Reller
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Last week, Forbes Magazine’s Tom Ward tell us How to cut through the noise and build an influence that is worth a brands investment. This week, strategist and project manager Dee Reller guides us through mapping out a successful holiday sales strategy!
What we cover:
3 THINGS YOU MUST DO TO GET A STRATEGY IN PLACE
Vision – what it means and how do you implement it
Understanding the “WHY”
How to put a plan in place
Audience – mapping out the who and the results your audience gets from your services
Understanding strategy layouts and how to structure the goals
Mock Holiday Strategy – Step By Step Guide to Nailing a Holiday Strategy as a Blogger
How to reverse engineer the strategy and taking action
How to use affiliate links during the holiday season
How to map out your assets
Pre-launch – when to start planning
Researching trends, keywords and seasonal angles
Creating a promotional calendar
Batching content prior to launch
How to tracking audience response
Newsletter Strategy – how to leverage it for the holiday season
4-6 week schedule for batching content during the holidays
Post Holiday – how to gear up the new year for success
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