053: How to Create Product Lines and License Deals

Get ready to learn the ins and outs of influencer product lines and exactly how you can build your brand to create your very own. In a conversation about licensing, whether your brand is truly a fit for a line, and how to create authentic brand deals no matter the product, today’s show is full of great information for influencers!

Lauren Fields from Digital Brand Products is joining us, and as someone who works personally on the licensing side of things, she’s got a lot to say! Lauren (@lauren_fields and http://digitalbrandproducts.com/) works directly with influencers to establish their brands and develop the product lines of their dreams, and her industry knowledge runs deep. Plus, she’s just a down-to-earth Cali girl that I loved listening to!

On top of the behind-the-scenes action with product lines, we hear Lauren’s advice on low engagement numbers - and how to reach out to brands no matter your follower count (yes, even for creating a product line!). It’s possible people - Lauren will tell you how.

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag Lauren (@lauren_fields) and I (@julssolomon)!

Om Podcasten

The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the noise, attract high-paying clients, and scale your business—without needing endless content creation or sales calls. If you’re tired of generic strategies and want to master messaging that converts effortlessly, this is the space for you. Each episode dives deep into practical frameworks, high-level marketing strategies, and behind-the-scenes insights to help you craft compelling messaging that speaks directly to your dream clients. Learn how to position yourself as the authority in your niche, build a sustainable sales system, and unlock the sales growth you’ve always known you’re capable of. With a focus on creating long-term sustainability, you’ll discover how to build a sales system that works for you—turning your content into consistent revenue and scaling your business in the online space with ease. Ready to make your message magnetic, build a lasting sales system, and scale with confidence? Subscribe and start transforming your business today.