One Client, Multiple Phases: How Focusing on Your Ideal Client "Phase" Can Transform Your Brand

In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better. Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Core Philosophy 00:16 Welcome and Episode Context 00:46 The Shift Away from Freebies 01:04 Ideal Client and Mastermind Insights 03:07 The Concept of Phases 06:02 Introducing Ava: The Ideal Client 13:01 Phase One: Messaging Mastery 17:50 Phase Two: Scaling and Systems 24:30 Phase Three: Legacy and Leadership 29:47 Conclusion and Call to Action QUOTABLES: Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

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The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the noise, attract high-paying clients, and scale your business—without needing endless content creation or sales calls. If you’re tired of generic strategies and want to master messaging that converts effortlessly, this is the space for you. Each episode dives deep into practical frameworks, high-level marketing strategies, and behind-the-scenes insights to help you craft compelling messaging that speaks directly to your dream clients. Learn how to position yourself as the authority in your niche, build a sustainable sales system, and unlock the sales growth you’ve always known you’re capable of. With a focus on creating long-term sustainability, you’ll discover how to build a sales system that works for you—turning your content into consistent revenue and scaling your business in the online space with ease. Ready to make your message magnetic, build a lasting sales system, and scale with confidence? Subscribe and start transforming your business today.