4 Steps to Sell a Lot of Books | Mike Thomas Episode Recap

After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls, Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exploring word of mouth, having a complete product, relying on a tunnel-vision marketing strategy, and the power of giving your product away to those in your target market. To end, we discuss the universal human condition of being willing to do more when our actions are incentivized.

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Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.