5 Keys to Using Customer Experience as a Differentiator

Can small enhancements to your customer journey make a memorable impact? Will Guidara, restaurateur, speaker, founder of creative hospitality agency Thank You, host of The Welcome Conference, and bestselling author of Unreasonable Hospitality, believes that any business can take ordinary transactions and turn them into extraordinary experiences. In our most recent interview with Will, we took a deep dive into the valuable service and leadership lessons he’s learned throughout his restaurant career. Today, we expand on that insightful conversation and share five keys to using customer experience as a competitive advantage. From making people feel seen, heard, and welcome to taking a one-size-fits-one approach, this episode is full of practical advice that will make you reconsider the role that hospitality plays in your business and help you transform your approach to customer experience. Tune in today! 

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Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.